Multi-Generation

Lidia Fierro is a native born Texan. She was born in 1963 which makes her part of the Younger Boomers. As she was growing up, there were no cell phones only landlines. Most of the communication was thru hand written letters, more face to face, and personal socialization. Technology was not as much advance as today there was not used of internet or email. Now in this generation internet and email is the hot spot for any social media communication and is not going to go away any time. Work clock in was more analog (written time cards) than now a day’s more digital (scan badge). The analog was more time consuming and records could easily be manipulated. As a child, I do remember my mom receiving only hand written letter from my dad who reside in USA. Fast food register were not efficient and not as many quantities/efficient as today. Electric type writers was the new and high technology, however Ms. Fierro was not exposed to it until 1988. The first computer she works with was also in 1988 when she worked for food stamps office. Paperless reduction era has been pushed since she began working; however she does not see as much progress. This point of view is speaking from working for public government agencies, throughout her entire work life.  Currently working for a governmental agency, I have to agree with Ms. Fierro; there have not been many sustainable changes to work process in these agencies.  Being able to adapt to social media changes is very difficult and uncomforting, due to the fact that social media nowadays from her point of view does not have any personalization. She refers to social media as a “mess.” I differ from this point of view simply because just like it is difficult for Ms. Fierro to adapt to new generation of social media it is also difficult for new generation to adapt to her former ways of communication.  She does not have a twitter account; however she does have a Facebook account and wants to communicate with old high school classmates. I can see her generation trying to adapt to current social media/technology it is difficult but what they are concern more is about privacy. It was a pleasure interviewing Ms. Fierro; I got to learn many different things about social media behaviors. During the city of Arlington's recent campaign to promote bike riding in Arlington, it used a mail/news paper ad campaign with meetings and conferences to reach the baby boomers because of their adaptation to that social media tool and they developed an app for mobile phones  and you tube videos to reach Gen Y because of their current use of technology, which using those social media tools made generation Y more attractive and ejoyable. Social media tools have to be tailor fitted for different generations.


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